The best destinations are worth visiting because they are worth living in. I help you keep them that way.
Climate change, overtourism, shifting community expectations, and a growing demand for accountability. Destinations are navigating all of it at once, usually with lean teams and little runway to get it wrong.
The places people care about.
I work with destination management organizations, visitor economies, municipalities, and the communities that make places worth visiting. The goal is always the same: move from sustainability ambition to strategies that are rigorous, actionable, and built to last.
A DMO is not a tech company, and a strategy borrowed from one will not fit. You answer to a board, a council, or a community. Your team is lean. Your brand is a place people care about. I bring work that respects all of that.
Over the past decade I have led more than 40 sustainability and climate strategy engagements for destinations around the world, including Aspen, Queenstown Lakes, Copenhagen, and the Province of British Columbia. Across visitor economies, municipalities, and regional governments, from decarbonization pathways and climate risk assessments to stewardship frameworks that align stakeholders and set meaningful priorities.
A strategy you cannot implement is not a strategy. It is a document. I have learned the difference.
Four ways into the work.
Sustainability strategy
A clear-eyed assessment of where you are, a vision for where you need to be, and a practical roadmap to get there. I help you define what sustainability actually means for your place, not a borrowed framework but one built around your stakeholders and constraints, with the targets, accountability structures, and stewardship principles to make it real.
Climate action & adaptation planning
Destinations are on the front lines of climate change: ski resorts facing shorter seasons, coastal communities managing erosion and sea-level rise, cities absorbing heat and weather volatility. I develop strategies for both sides, cutting your emissions footprint and building resilience for what is already coming.
Destination management planning
A destination management plan is how a place is stewarded, not just marketed. I bring visitor management, governance, product development, infrastructure, environmental stewardship, and community wellbeing into one coordinated strategy, with sustainability built in as a core lens rather than a chapter at the back.
Responsible AI for destinations
The newer layer. Lean destination teams are now weighing AI for content, reporting, and visitor insight. I help you adopt it the way I approach everything else: useful where it genuinely helps, honest about cost, and defensible to the board, council, or community you answer to.
Before you reach out.
Destination management organizations, visitor economies, municipalities, and the communities that make places worth visiting, usually lean teams that answer to a board, a council, or a community.
It is how a place is stewarded, not just marketed: visitor management, governance, product development, infrastructure, environmental stewardship, and community wellbeing brought into one coordinated strategy, with sustainability as a core lens rather than a chapter at the back.
Yes. I work both sides: cutting your emissions footprint with GHG inventories and decarbonization pathways, and building resilience for what is already coming, from shorter ski seasons to coastal erosion and extreme heat.
Over the past decade, more than 40 engagements across four continents, including Aspen, Queenstown Lakes, Copenhagen, and the Province of British Columbia.
It is the newer layer. Lean destination teams are weighing AI for content, reporting, and visitor insight. I help you adopt it the way I approach everything else: useful where it genuinely helps, honest about cost, and defensible to the people you answer to.
Let's talk about your destination.
Every place is different. Start with a conversation about where you are, what is driving the urgency, and what a useful engagement would actually look like for you.
Start a conversation